SXSW 2027
SXSW returns to Austin for seven days of technology, startups, design, climate, health, media and culture, with its six-day Innovation Conference at the centre of the professional programme.
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What you need to know
SXSW 2027 runs from 15–21 March across downtown Austin. The professional Innovation Conference is scheduled for 15–20 March, while the wider festival continues through 21 March with film, television, music and comedy programming.
The organiser lists 11 Innovation tracks, including Tech & AI, Startups, Cities & Climate, Health, Design, Gaming and the Creator Economy. The programme also includes SXSW Pitch, mentor sessions, workshops, meetups and three official expos.
What to expect
- Artificial intelligence, emerging technology and digital trust
- Startup formation, venture investment and SXSW Pitch
- Climate, cities, health, design and workplace innovation
- Technology's interaction with media, culture and creative industries
Who should attend
- Technology founders, investors and product leaders
- Corporate innovation and brand teams
- Researchers, designers and creative-technology professionals
- Policymakers and city, climate and health innovators
SXSW is valuable because technology is tested against adjacent industries rather than discussed in isolation. Its startup competition, AI and emerging-technology sessions, mentor programme and city-wide brand activations offer an early view of products, investment themes and cultural shifts that may shape the year ahead.