Brand Licensing Expo 2027
Brand Licensing Expo brings brand owners, licensing agents, manufacturers, retailers and creative partners together in Las Vegas to negotiate how intellectual property moves into consumer products, experiences and new markets.
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What you need to know
Brand Licensing Expo 2027 is scheduled for 25–27 May at the Mandalay Bay Convention Center in Las Vegas. The event, previously known as Licensing Expo, brings rights owners and agents together with retailers, manufacturers, distributors and prospective licensees across entertainment, gaming, sport, food, fashion and lifestyle categories.
The show combines a large brand showcase with pre-arranged business meetings and educational sessions on consumer trends, brand extensions and licensing strategy. Registration is open, and the official site has published an exhibitor directory and floor plan to support advance meeting preparation.
What to expect
- Trademark and copyright licensing
- Brand extensions and consumer-product partnerships
- Entertainment, gaming, sport and lifestyle properties
- Retail strategy, royalties and international market entry
Who should attend
- Brand and intellectual-property owners
- Licensing agents and legal teams
- Retailers, manufacturers and distributors
- Product developers and creative partners
Licensing is where trademarks, copyright, design and commercial execution meet. The expo offers a practical view of which entertainment, gaming, sport and consumer brands are opening their rights to partners—and whether proposed collaborations can support durable products rather than short-lived promotional releases.